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Videos

Revolution or adaptation?

These are uncertain times for qualitative research. The old paradigm of mediated, researcher-led insight is being challenged by new models of engagement that enable brands to interact directly with their consumers. But how far does this shift in...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Neil Samson, Anupama Wagh-Koppar, Stuart Knapman, Luigi Toiati
June 15, 2014
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Citation

Samson, Wagh-Koppar, Knapman and Toiati (2014a, June 15). Revolution or adaptation? . ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/revolution-or-adaptation-


Research papers

Live semiotics

Semiotics is constantly engaging with digital culture as it seeks to identify emergent codes in culture and communications. However, until now no one seems to have used, to a significant extent, specific digital tools for semiotic research. This...

Catalogue: Latin America 2014: Accelerating Growth
Author: Gemma Jones
Company: Space Doctors Ltd
April 4, 2014
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Citation

Jones, G. (2014a, April 04). Live semiotics . ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/live-semiotics-


Magazines

Revue Française du Marketing (Mars 2014)

La révolution digitale est sans doute aussi profonde, sinon davantage encore, que nele fût la révolution industrielle dans la seconde moitié du 19ème siècle,pour nos pratiques et nos usages et nos systèmes économiques. C'est...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
March 1, 2014
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Citation

, A. (2014a, March 01). Revue Française du Marketing (Mars 2014). ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-mars-2014-


Research papers

Let's face the music...and dance

Big data presents massive challenges but music, that great human universal, provides encouragement and inspiration amidst uncertainty. Rock musician Olly Nelken and researcher Will Goodhand will explore (and demonstrate musically) just how massive,...

Catalogue: Congress 2013: Think Big
Authors: Will Goodhand, Oliver Nelken
Company: KANTAR TNS Malaysia
September 26, 2013
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Citation

Goodhand and Nelken (2013a, September 26). Let's face the music...and dance. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/let-s-face-the-music-and-dance-8067


Research papers

Unlocking success with digital shoppers

Nielsen’s survey of 30,000 U.S. consumers uncovered the key ways in which increased use of digital technology is impacting the way consumers move along the traditional path to purchase. This research views the path to purchase from the...

Catalogue: Congress 2013: Think Big
Authors: Jeanne Danubio, Nikhil Sharma
Company: Nielsen
September 26, 2013
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Citation

Danubio and Sharma (2013a, September 26). Unlocking success with digital shoppers. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/unlocking-success-with-digital-shoppers-8084


Research papers

The future foundation digital download

The Future Foundation presentation, tailored exclusively for ESOMAR, is designed to stimulate debate, inspire ideas and encourage interaction. As well as setting the scene with an overview of the latest events in the world of digital, several new...

Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research
Author: Richard Nicholls
June 23, 2013
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Citation

Nicholls, R. (2013a, June 23). The future foundation digital download. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/the-future-foundation-digital-download


Videos

Digital detox

Join us in an exclusive and stimulating journey uncovering the new set of rules for modern etiquette in the digital era. More and more people in the world want to somehow limit the use of technology and understand the degree of their dependence on...

Catalogue: CEE Research Forum 2014: East Connection
Author: Alex Drozdovsky
June 15, 2013
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Citation

Drozdovsky, A. (2013a, June 15). Digital detox. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/digital-detox


Videos

The art of research

A picture shows at a glance what it takes a dozen pages of a book to expound. Working with pictures within market research presents its own challenges and opportunities. Experience the power of images in our research art exhibition. The exhibition...

Catalogue: Congress 2013: Think Big
Authors: Annelies Verhaeghe, Alice Merlo, Filip De Boeck, Joeri Van den Bergh, Stefano Taboga
Company: InSites Consulting
June 15, 2013
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Citation

Verhaeghe, Merlo, De Boeck, Van den Bergh and Taboga (2013a, June 15). The art of research. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/the-art-of-research


Videos

Unlocking success with digital shoppers

Nielsen’s survey of 30,000 U.S. consumers uncovered the key ways in which increased use of digital technology is impacting the way consumers move along the traditional path to purchase. This research views the path to purchase from the...

Catalogue: Congress 2013: Think Big
Authors: Jeanne Danubio, Nikhil Sharma
Company: Nielsen
June 15, 2013
×

Citation

Danubio and Sharma (2013a, June 15). Unlocking success with digital shoppers. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/unlocking-success-with-digital-shoppers